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News

Campaign Brief
campaignbrief.com > how-mcv-turned-live-brain-data-into-generative-art-for-outride

How MC&V turned live brain data into generative art for Outride

1+ hour, 50+ min ago   (586+ words) Exclusive - Outride, a US-based non-profit founded by Specialized Bicycle Components, supports research, programs and advocacy exploring how cycling can improve brain health and wellbeing. For the Outride Summit, co-hosted at Specialized's headquarters in the San Francisco Bay Area, the organisation…...

Campaign Brief
campaignbrief.com > manifest-group-launches-cultural-velocity-the-first-measure-of-a-brands-cultural-impact

Manifest Group launches Cultural Velocity – the first measure of a brand’s cultural impact

2+ hour, 1+ min ago   (400+ words) “Cultural Velocity is the first credible, empirical measure of a brand’s cultural impact,” says Alex Myers, founder and CEO at Manifest Group. “We’ve always known cultural relevance is an unfair advantage for brands, but its direct connection to AI recommendation…...

Campaign Brief
campaignbrief.com > admosis-media-group-appoints-pedro-faria-to-newly-created-role-of-head-of-design

Admosis Media Group appoints Pedro Faria to newly created role of Head of Design

20+ hour, 51+ min ago   (386+ words) Campaign Brief Full-service media and advertising agency, Admosis Media Group, has appointed Pedro Faria to the newly created role of Head of Design, further strengthening the agency’s senior leadership team as the agency continues on its upward growth trajectory. Faria…...

Campaign Brief
campaignbrief.com > bestads-best-tv-of-the-week-hanes-grocery-via-special-u-s

Bestads Best TV of the Week: Hanes’ ‘Grocery’ via Special U.S.

19+ hour, 44+ min ago   (104+ words) The film was selected by this week’s guest judge Riku Vassinen, CEO, CCO and Co-Owner, hasan & partners, Finland. Says Vassinen: “The product is front and centre, with a clear brand promise. Beautifully executed, shot on film, and backed by a…...

Campaign Brief
campaignbrief.com > iab-australia-launches-free-ai-impact-assessment-tool-to-help-advertising-professionals-prepare-for-the-future-of-work

IAB Australia launches free AI Impact Assessment tool to help advertising professionals prepare for the future of work

20+ hour, 13+ min ago   (492+ words) Campaign Brief IAB Australia has launched an extended version of its free AI Impact Assessment tool to help professionals working across agencies, brands, publishers, creative businesses and ad tech understand how AI is likely to affect their individual roles and…...

Google News
campaignbrief.com > the-ad-gab-returns-with-episode-3-feat-mccann-nzs-leisa-wall-and-craves-veronica-copestake

The Ad Gab Returns with Episode 3 feat. McCann NZ’s Leisa Wall and Crave’s Veronica Copestake – Campaign Brief

20+ hour, 43+ min ago   (196+ words) Building on the momentum of previous episodes, the latest instalment welcomes McCann Chief Creative Officer, Leisa Wall and Crave Executive Creative Director, Veronica Copestake as they dive into being a working mum, utilizing imposter syndrome and carrying clean underwear. Together…...

Campaign Brief
campaignbrief.com > team-registrations-now-open-for-madcs-melbourne-agency-vs-agency-netball-competition

Team registrations now open for MADC’s Melbourne Agency vs Agency netball competition

20+ hour, 55+ min ago   (240+ words) Officially known as the MADC Global Internationál Worldwide Netball Competition (For Only Melbourne Agencies), the tournament once again invites agencies from across Melbourne to swap briefs for bibs and battle it out for industry glory. Held at the State Netball…...

Campaign Brief
campaignbrief.com > swisse-tackles-womens-health-taboos-in-new-hysteria-campaign-via-clemenger-bbdo

Swisse tackles women’s health taboos in new ‘HYSTERIA’ campaign via Clemenger BBDO

21+ hour, 25+ min ago   (137+ words) The campaign takes its name from the word “hysteria,” rooted in the Greek term for uterus, historically used to wave away symptoms of PMS, perimenopause and menopause. It’s anchored by the statistic that just 3% of Australian medical research funding goes…...

Campaign Brief
campaignbrief.com > the-glendronach-celebrates-200-years-with-an-ode-to-highlands-immersive-whisky-foraging-trail-via-today-the-brave

The Glendronach celebrates 200 years with ‘An Ode to Highlands’ immersive whisky foraging trail via Today the Brave

21+ hour, 50+ min ago   (271+ words) Marking The Glendronach’s 200th anniversary, the experience was designed to immerse and educate both new and existing whisky drinkers with the depth and character of the distillery’s whisky-making credentials. Part hidden whisky bar, part sensory foraging trail, guests moved through four…...

Campaign Brief
campaignbrief.com > the-new-wave-sickdogwolfman

The New Wave ~ SICKDOGWOLFMAN

1+ day, 12+ hour ago   (478+ words) 1. Give us the elevator pitch – who are you and what do you do? We’re SICKDOGWOLFMAN, an independent advertising and design agency. We believe in the complex art of simplicity. In an increasingly noisy world, simplicity is what stands out, sells,…...